ALEXANDER TOCACIU

Productive and dedicated professional able to complete and manage multiple tasks in a high-pressure environment, with a high attention to detail and accuracy. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet prioritized goals and initiatives. Productive and efficient work habits without supervision.
Self-motivator with high energy that also works best in a team environment. Flexible in a fast-paced setting with competing and ever-changing tasks to deliver against deadlines.

Experience

2021-2023
ADM Productions

Graphic Designer / Presentation Designer

*     Designed compelling live show graphics and animations for a wide range of clients and industries.

*     Collaborated with producers, executive producers, editors, and clients to achieve combined goals.

*     Created templated presentations utilizing brands style as well as unique show themes and graphics.

*     Customize theme graphic options in multiple configurations for unique immersive show looks.

*     Implemented and designed branded collateral for immersive attendee experiences.

*     Worked collaboratively with writers on high level client pitches showcasing live event capabilities.

*     Prepping final files, operating client graphics and presentations on-site during rehearsals and live show.

2011-2020        
Freelance / Branding / Graphic Design Services

Designer / Art Director

*    Create show-stopping creative work across multiple platforms and mediums for private clients and major brands.

*    Design and creation of online and mobile expandable video banners, interstitials and animation.

*    Branding and collateral initiatives.

*    Creation of mini-sites and landing pages that host video, games, interactive polls as well as sweepstakes, flash animated banners and fully branded page skinning.

*    Produce customized mobile sites and ad banners.

*    Work along with technology department to ensure accurate execution.

2013-2015
Vayner Media 

Senior Designer

*    Design, illustrate, and photo edit content for social media outlets for major clients.

*    Plan and run brainstorming sessions to develop social media content calendars.

*    Art direct photo shoots and videos for brands social media outlets.

*    Branding and conceptualizing new products and brands.

*    Design and assemble of online and mobile expandable video banners and animations.

*    Concept and design mockups / package design.

*    Creation of mini-sites and landing pages that host video, games, interactive polls as well as
sweepstakes, animated banners and fully branded page skinning

*    Produce customized mobile pages and mobile ad banners.

*    Work along with technology department to ensure accurate execution.

2012-2013        
NYSE Euronext   

Digital Designer 

*    Handling day to day design issues with different divisions.

*    Carrying brand identity styling across multiple levels of interfaces and websites.

*    Coordinating with managers on internal facing digital sites.

*    Creating updated product pages improving user flow and visual styles.

2006-2012       
RDA International

Designer / Art Director 

*    Oversaw campaigns for in-store client branding, worked on customer based email blasts, designed Facebook /twitter client pages and designed layouts and imagery for client based Facebook contests.

*   Created collateral for specific properties as well as set creative guidelines for future projects and new developments.

*   Designed all collateral and signage for bi-annual brand sponsored music festivals.

*   Designing and collaborating on digital and print campaigns that help brand development evolve and establish new markets and consumers.

*   Designed editorial design layout as well as overall look and feel for print campaigns / catalogs / concert venues. 

2006-2012       
SBNY Marketing

Onsite Event Manager

*  Primary client liaison, point of contact, and project consultant for assigned clients and programs.

*  Organizing and scheduling of events and staff. Developed forms and programs for specialized events that served as guides for future departmental growth.

*  Working closely with the property team to propose space utilization in and for specific products / clients.

*  Executed and coordinated client Trade Shows, Product Launches, Multi-day Conferences, Art, Street and Music Festivals, Awards Ceremonies, Travel Shows, Concerts Series and various client promotional events on a National level.

*  Solved problems and made decisions to alternatives and solutions of issues on or off site.

*  Implemented marketing strategies and brand awareness to promote events on social media platforms.

*  Transported and scheduled shipping of promotional equipment and materials to and from events on a national level.

Education

2005-2006
Intern at The Town Hall New York, NY

2000-2004
SVA - BA - Advertising / Graphic design New York, NY

Skills Profile

 *   Advance knowledge of Adobe Creative Suite / Microsoft Office

*    Specialized creative direction for a wide range of categories / Editorial design

*    In-person and remote event design and operating

*    Presentation Design

*    Ability to make decisions quickly, based on available information, and take action.

*    Ability to develop realistic action plans while being sensitive to time constraints and resource availability.

*    Ability to make commitments and not change decisions when challenged unless appropriate.

*    Clearly present information to others regardless of their status or position.

*    Ability to define and prioritize realistic and specific goals.

*    Systematic approach in solving problems through analysis and evaluation of alternative solutions.

alextocaciudesigns.com  •  References available upon request  •  alextocaciu@gmail.com